What Is Macrobond Amplify?

Macrobond Amplify is a web-based platform for sharing and consuming financial research content interactively. In essence, Amplify takes the charts and analysis you create in the Macrobond Analysis desktop application and turns them into interactive 'chartbooks' online. Instead of sending around static images or PDFs, you can publish your Macrobond charts to Amplify and share a secure web link.

Amplify was created to bridge a gap in research workflows. Traditionally, once analysis leaves Macrobond, it often becomes a flat image in a report. Amplify keeps the intelligence in the chart when you share it, allowing your audience to explore the 'why' behind the numbers rather than just viewing a snapshot. For example, instead of a one-size-fits-all chart in a PDF, an Amplify chart lets a reader switch regions, methodologies, or adjust a timeframe themselves, all within your published piece.

Key aspects of Amplify

Amplify is interactive, easy to distribute, and provides insightful feedback. Amplify is built around three main pillars that guide its features:

• Interactive Storytelling: Publishers can create truly interactive narratives. Charts in Amplify aren’t static images – they come alive with controls for users to explore scenarios and test assumptions on their own. Rather than just reading your conclusions, consumers can delve into the model, which makes the research more engaging, flexible, and ultimately informative.
• Distribution & Discovery at Scale: Amplify makes it simple to share research widely but securely. You can publish once and deliver your charts across internal portals, client websites, email or presentations, all while ensuring only the right audience can access each asset . Content is organized with tags and a user-friendly home page, so readers can easily find relevant research and discover related content you have access to in Amplify’s library.
• Insight, Governance & Control: With Amplify, research publishing becomes a two-way street. The platform tracks basic consumption metrics (e.g. views, interactions) for each published asset, giving producers feedback on what’s resonating. You also get enterprise-grade administration: permission controls to decide who sees what, and integration with secure logins. In short, Amplify is safe to roll out widely, measurable in terms of engagement, and manageable for enterprise needs.

How Amplify Fits into Macrobond

Macrobond Analysis provides the analytical engine and content creation environment, while Amplify is the web-based delivery and engagement layer. Together, they form a complete end-to-end workflow: from data, to analysis, to interactive publication and feedback.

You will continue to use Macrobond Analysis to do what you do today: gather data, perform analysis, and create charts. When you’re ready to share that work, Amplify steps in as the publishing layer. In practical terms, this means when a chart or analysis is finished, you can simply choose to save it to Amplify directly from Analysis. There’s no need to export images or manually upload files; no duplication or re-creation of your work is required. The workflow stays almost identical to your normal routine, except now you have the option to push content to the web in a couple of clicks.

This seamless workflow ensures consistency and saves time. For example, if you have a chart open in Analysis, you can simply 'Save to Amplify'. You can then either continue working in the desktop app or switch to the Amplify web interface to see your newly transformed content. There is no complex setup or separate process – Analysis and Amplify work hand-in-hand as one continuous platform for analysis and distribution.

Who Amplify Is For

One of Amplify’s strengths is that it serves multiple types of users in the research ecosystem. Here’s a look at the key groups Amplify is designed for:

Research Producers (Analysts, Strategists, and Economists)

Amplify is built for anyone who creates charts and research content. It streamlines the way you package and deliver your insights. Research producers – such as sell-side economists at banks or buy-side analysts at funds – want to get their analysis to the right audience efficiently and impactfully. Amplify lets you do exactly that by integrating publishing into your existing workflow and adding interactive flair and credibility to your output. You can easily control who sees your work (for example, only paying clients, or only internal colleagues), ensuring sensitive analysis isn’t overshared.

Importantly, Amplify also gives producers feedback that was missing before. Instead of sending out a chart as a flat image buried deep inside a PDF and wondering if anyone saw it, you can see which clients or colleagues opened your chartbook and even which parts they found most engaging (more on analytics later). This helps you understand your audience better and refine your research focus over time. In short, if you create research, Amplify makes publishing it easier, more secure, and more rewarding.

Research Consumers (Clients and Colleagues)

Research consumers are the people reading and using the analysis – for instance, portfolio managers, investment advisors, sales teams, or executives who rely on research insights but don’t build the charts themselves. If you are a consumer of research, Amplify is designed to make your life easier. You get quick, self-service access to insights without needing any special software. Because Amplify works in a web browser, you can open charts on your computer, tablet, or phone, whether you’re in the office or on the go. There’s no fumbling with VPNs or installing the Macrobond application just to see a chart – the link you receive is all you need.

Once you’re in Amplify, the experience is interactive (if the publisher enabled it). You can really get your teeth into the charts: filter to the region or country you care about, toggle between different methodologies, or zoom into a timeframe – all with simple clicks or taps. This means you can get answers to follow-up questions immediately. For example, if an analyst’s report mentions a chart of inflation in Europe and you wonder 'what does it look like for Asia?', an Amplify chart might let you just switch the region to Asia yourself, rather than having to ask the analyst for a separate chart. As a consumer, you still get the analyst’s commentary and insight, but with the freedom to explore further if you want.

If you are a consumer of someone else’s research but you also have Macrobond Analysis, you can even open the chart in the Analysis application to inspect it in detail – the ultimate form of transparent, high-quality research consumption. And none of this revolutionary self-service precludes good old-fashioned communication with the producer of the research. Amplify Assets can have a 'contact the publisher' button which keeps those all-important relationships alive, grounded in the depth and flexibility of an interactive asset. In summary, Amplify gives research consumers a more engaging and flexible experience than static reports ever could.

Research Leadership (Team Leads and Directors)

For research team leaders – such as Heads of Research, Chief Investment Officers, or Research Directors – Amplify serves as a management and oversight tool. Leaders are often not producing each chart, nor consuming every report in detail, but they care deeply about the effectiveness and impact of the research output. Amplify provides a window into that impact. Through Amplify’s analytics and content management features, a leader can see what content is being produced and how it’s performing with its audience. For instance, you can review metrics showing which publications are most viewed, which topics clients are engaging with, and even which analysts’ work is getting the most traction.